Tuesday, October 25, 2011

Play Truth or Dare with Lip Gallagher from Showtime's Shameless

I'm not going to lie, I have a little bit of a crush on the eldest Gallagher son Lip (Jeremy Allen White). Although it's not so much a crush, as it is an all-encompassing mission to be his partner in petty crime, while trying with all my heart to save his little bad boy soul. Anyway, I digress. Shameless won't be back on TV for a few months (January 8th, to be exact), but while we impatiently wait for everyone's favourite dysfunctional brood to return, take comfort in their latest social media promotional campaign.

Showtime will be putting out a web series featuring Lip, where fans can submit to play Truth or Dare with him through Shameless' Facebook, YouTube, and Twitter pages (Twitter tweeps can submit their truths and dares with the hashtags #liptruth and #lipdare). According to The Hollywood Reporter, the network will then pick 10 finalists and have Lip answer the chosen questions or do the submitted dares for the web series. How very Old Spice of them.

I'm smitten by this social media campaign - it's socially interactive, we get to see more of Lip (who, if you ask me, doesn't get nearly enough screen time), and it gives fans extra and new content between seasons so we don't have to keep watching reruns of season 1 for the third or fourth time... yeah, I've done that.

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