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| gothamist.com |
Well, HBO has done it again! Their marketing efforts know no bounds, that's for sure. This time, to promote Boardwalk Empire's season 2 premiere this fall (September 25th), they are completely transforming the New York City subway system! Taking it old school - like really, really old school, HBO is bringing in vintage trains completely decked out Boardwalk Empire-style, so New Yorkers can travel like Nucky Thompson. Buzz marketing at its best.
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| gothamist.com |
More details from gothamist:
Starting on Saturday, September 3rd an authentic vintage 1920’s train will run on the express 2/3 track in Manhattan throughout September (specifically, from 12 to 6 p.m. on Saturdays and Sundays). Originally operated by the Interborough Rapid Transit (IRT) system, the train began service back in 1917 and will once again be operational. Customers who have the opportunity to ride the vintage train will be transported back in time to the Prohibition era with authentic details such as rattan seats, ceiling fans and drop sash windows, as well as a custom branded interior featuring Boardwalk Empire-inspired period artwork.This is SO cool and in the words of Liz Lemon, I want to go to there.
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